Faisal’s story

Sadia gave Faisal a special Ramadan gift — an all-expenses paid trip to the supermarket to buy everything he wants. This was his journey.


Gold Effie Award | Seasonal Marketing

Silver Effie Award | FMCG

Bronze Effie Award | Social Good


Director: Moe Najati

Cinematographer: Thomas Simon

Creative Agency: Impact BBDO

Production Company: Magnet

Producer: Jordan Knight

Art Direction: Jordane Chedotal

Editor: Micheline Bahini

Colorist: Thomas Simon